Vidyard Achieves Record Growth as Video Becomes Essential for Digital-Driven Sales and Marketing
COOKER, Ontario – (COMMERCIAL THREAD) –Vidyard, the leading video platform for businesses, today announced a year of record growth, new product offerings and an expanded partner ecosystem as the demand for video tools for virtual selling and digital marketing continues to increase.
Closing its most successful fiscal year in company history, Vidyard added more than 5,000 new business and enterprise customers with over 7 million users to its platform. Adoption of its video messaging and screen recording tools grew by more than 250% as sales and marketing teams across high-tech, SaaS, financial services, professional services and other industries are expanding their use of asynchronous video for remote sales, marketing and customer service.
As the pandemic has driven industries around the world to accelerate their digital transformations, businesses have turned to Vidyard’s solutions to more effectively engage their customers and prospects. Businesses have adapted to using remote human interactions to connect with customers, while buyers have expressed a preference for this method because of the ease of planning, flexibility and cost savings of travel and expenses (T&E). Even with the economy reopening to the world, Vidyard believes these changes in the way business is conducted are here to stay.
“The new era of corporate video has arrived,” said Michael Litt, co-founder and CEO of Vidyard. “Leading companies across all industries are expanding their use of video technology and taking a video-centric approach to sales and marketing. The cultural obligations of traditional work and the way buyers and brands interact have changed forever. The corporate video market is dynamic and we are excited about the opportunity for Vidyard to grow rapidly with it.
Customers take a video-centric approach
The record year included new and expanded customer relationships with industry leaders, including Group of advisers, Anaplan, Ceridian, Covéo, Jumio, PerfumeAir, Thryv, Udemy, and Yell. Half of Vidyard’s income came from the business. Vidyard has also expanded its vertical footprint with new clients in the financial services, professional services, education, manufacturing, travel and healthcare markets.
“As a global leader in human capital management technology, we have long recognized that video is going to be a key part of how we deliver messages to our clients,” said Andrei Vexler, director of video marketing at Ceridian. “We used Vidyard as a key part of our video marketing strategy to expand our use of video and track important metrics related to reach, resonance and ROI. With our continued growth, we have extended our use of Vidyard to all of our sales teams to connect with remote buyers in a more impactful way with one-on-one personalized videos. The results have been far-reaching, including helping us stand out with new prospects, explain our value proposition more clearly, and build better relationships when we can’t be there in person.
Many Vidyard customers have reallocated some of their travel cost savings and invested in video technologies. Last year, a Vidyard customer dramatically slashed their business travel budget for their sales team while quintupling their daily business interactions with customers to 10% of the cost.
Integration with major collaboration and sales platforms
Vidyard is quickly becoming the preferred video messaging tool integrated with major collaboration and sales platforms. Vidyard’s recent integration with Slack empowers users to enhance team collaboration by recording videos and sending them directly as messages in Slack using Vidyard’s tools.
Today, the company is widely launching its new Vidyard LinkedIn integration. As an update to its popular sound Vidyard Google Chrome Extension, the Vidyard LinkedIn integration is a free solution that extends Vidyard’s capabilities wherever users work. LinkedIn is an essential channel for salespeople to find and maintain customers. With the growing popularity of video on LinkedIn, Vidyard now makes it easy for sellers to record and send video directly to LinkedIn Post Composer. With one click, record with webcam and / or screen share, or insert an already recorded video, then send it to a LinkedIn contact and receive a notification when viewed.
Customer feedback on the LinkedIn integration has been overwhelmingly positive, with sales executives from Adobe, Happeo and others expressing how well the tools work together.
“I love the way I can use it in LinkedIn and Outreach because I think it’s one of the most important things to me. It works with the tools I currently use without creating any issues or issues, ”said Sterling Frandsen, Adobe Business Development Representative.
“I’m a trainer for SDRs and I know video is key to getting a response from someone. I love having Vidyard in my LinkedIn post composer as it makes it easy to add a video while messaging with someone, whether I do a screen recording to give your opinion, upload and share a training video, or record a quick thank you for someone, ”said Neil Bhuiyan, Director of Sales Development, EMEA for Happeo.
“Video prospecting results represent half of my pipeline, and Vidyard has been my benchmark for the past three years. The only difficulty I encountered was getting my creative prospecting videos into LinkedIn inboxes effectively, ”said Ryan Scalera, Account Executive, Dooly.ai. “This Vidyard update makes it easy for me to send them from my desktop! I have already booked two meetings in the first days of the trial.”
“LinkedIn is one of the most popular channels for salespeople to engage in conversations with prospects. When you combine the power of LinkedIn with the extremely high efficiency of video prospecting, you create a modern and winning digital sales strategy, ”said Daniel Disney, Managing Director of The Daily Sales and author of The Ultimate LinkedIn Sales Guide. “As a longtime user of Vidyard and LinkedIn, bringing them together creates one of the most impactful prospecting methods available today.”
In addition to its new LinkedIn integration, Vidyard recently launched its Vidyard Desktop Apps for Mac and Windows to let any professional record and share personalized HD videos right from their desktop. The latest offering works seamlessly with Vidyard’s existing browser extensions for Google Chrome and Microsoft Edge, its mobile apps for iOS and Android, and its seamless integrations with HubSpot, Salesforce, Outreach, SalesLoft, Xant, MixMax, VanillaSoft, Groove and other top sales. tools. Vidyard continues to democratize the use of video for sales teams and professionals, making it easy to record and send personalized videos from anywhere.
New partner program with the world’s best business trainers
As the importance of video in sales continues to increase, Vidyard is partnering with the world’s leading sales training organizations to deliver personalized video training and technology to sales teams around the world.
Today, Vidyard Officially launches its new Sales Trainer Partner program, which brings together best-in-class services with industry-leading software to help sellers go further with the power of video. Premium partners such as The RAIN group, Selling sauce, Company vision, and Sandler training are all part of the launch of the new program, which includes other top sales trainers such as #SamSales, On The Ball Ventures, In The Funnel Sales, Skaled, RevShoppe, SalesIQ, Sales Labs, Harris Consulting Group, Scott Leese Consulting, Lifetime Sales, CTS Solutions and Blissful Prospecting.
“Sales Gravy is a strong supporter of video, and by partnering with Vidyard we will be expanding our video sales training offerings as part of Gravy University salesSaid Jeb Blount, CEO of Sales Gravy. “As a sales and prospecting tool, video messaging is unparalleled. No other asynchronous communication channel can match its results. We will be working closely with Vidyard to create new virtual selling workshops to ensure our students can access the best Vidyard tools and help them adopt and succeed with video.
“The RAIN group has focused on virtual sales since the start of the pandemic. We were one of the first to conduct a global study on the subject with the results featured in Amazon’s bestseller Virtual saleSaid Mike Schultz, Chairman of the RAIN Group. “We are excited to partner with Vidyard to incorporate their top rated video tools into our comprehensive Virtual Selling program throughout all stages of the selling process, to help sales reps build relationships, differentiate themselves and earn sales. remotely.
Opening of a new collaboration center, expansion of the management team
During the year, Vidyard has also evolved into a digitally-focused organization and will open the doors of its new collaboration center in Kitchener, Ont., Later this year to support a hybrid work environment. The company has reached nearly 300 employees in six countries, with key new hires, including new vice presidents of financial planning and analysis, products and alliances.
Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized and measurable video experiences. Through its global video hosting and analytics platform, Vidyard enables companies like LinkedIn, Zycus, League, Stanley Black & Decker and others to transform their approach to marketing, sales and business communications. Vidyard helps any professional create and share personalized videos to convey their message in a more personal and impactful way with its free and professional tools. Thousands of businesses and millions of people around the world trust Vidyard for their video needs. Sign up for free at Vidyard: https://www.vidyard.com/free.