Messenger Adds New Integration to Promote Latest “Fast and the Furious” Movie
Could this become a new referral option for Facebook marketers?
This week Facebook has ad a new promotion for the latest film in the “Fast and the Furious” franchise, which includes new backgrounds and chat effects, and an interactive experience that incorporates behind-the-scenes information and video clips.
As explained by Facebook:
Starting today, fans can access Movie Mate, a one-of-a-kind ‘second screen’ chat experience exclusively for Messenger, as well as a custom 360-degree background and chat theme. (also available on Instagram). Movie-Mate is available for each of the Quickly Saga movies. It answers the burning questions of moviegoers and offers never-before-seen photos and footage in real time as they stream their favorite movies. Quickly Saga movies. “
Movie Mate, which is a separate third-party offering, has been integrated into the Messenger experience, adding another element to the app. Watch together viewing mode, which allows users to view video content in real time with their Messenger contacts.
Thanks to this new process, when a user starts a new chat through the Fast Furious Facebook page, they will be invited on their fandom level “so that your experience is tailored to your level of knowledge”. Viewers can then watch exclusive content and complementary material – while, as noted, Facebook has also added new 360-degree chat backgrounds and themes, which are also available on Instagram.
Discussion Themes are a new offering, with Facebook launching the first “Star Wars” and “Selena: The Series” themes last month, offering a new way to connect with fans.
This could become a new promotional option, and while it’s a pretty high-end tool, likely only available to big budget movie studios and the like, it could be another extension of Facebook’s promotional offers. , offering more ways to build brand awareness and link.
The integration of Movie Mate also facilitates more interactive features for co-watching it, and with more users looking to stream videos together, it could become a valuable promotional tool as well.
It’s an interesting experience anyway – if you want to experience the new F9 Messenger experience, head to the Fast Furious Facebook page and click on the Messenger icon to start a conversation.