Gregory Grishayev: How to Leverage Social Media During the Pandemic
The COVID19 pandemic has brought almost everything to a temporary halt and people confined to the house due to movement restrictions. While this pandemic has done a lot of damage to the global economy and human interactions, everyone needs to see the bright side of this bleak situation.
For Gregory Grishayev, now is the right time to start offering your products or services again with a lower start-up cost. Although vaccines are being rolled out and restrictions are slowly being lifted, things will not fully return to normal until herd immunity is achieved.
So, reaching your target through social media platforms is a good idea as you don’t have to spend too many upfront costs again on rentals, utilities, etc.
For Mr. Grishayev, the online world has proven to be a great arena for selling anything online shoppers are interested in. Gregory Grishayev started his first business selling clothes on eBay.
Gaining followers and growing profitability, Gregory expanded his clothing business online and sourced his wares from Chinese sellers through Alibaba.
Unfortunately, online clothing sales became saturated, and Gregory Grishayev decided to go into vaping, hence the conception of Eonsmoke. The vaping business was a success, giving Gregory Grishayev and his business partner a whopping $ 9.5 million in revenue at the end of 2013.
But the realization did not last long due to the constant change in design and consumer demands. Although previous ventures have failed, Gregory is now back on track with his new baby, Purpyle Sunglasses, an eyewear brand that sells handmade and polarized eyewear.
But instead of wallowing in a corner, you need to take advantage of the constant and broader exposure that social media offers. Take advantage of the time these people spend stuck at home or on their mobile devices scrolling through their news feed for the products or services they need. With compelling photos and engaging content, you can convert traffic into sales.
What are the benefits of social media marketing?
Even before the COVID19 pandemic, businesses across all industries and sizes have already reaped the benefits of social media.
Whether you are just starting out or struggling, social media is a powerful and profitable tool that will help your business gain subscribers, traffic, sales, and word of mouth marketing.
1. Brand awareness
On Facebook alone there are 2.20 billion monthly active users and with this massive audience you can promote your brand without spending thousands of dollars on marketing. Plus, you can boost your brand quickly and easily. Pay special attention to creating engaging content and eye-catching photos to create brand recognition.
2. Real commitment
With sympathetic, open, informative, or shouting posts, this will give your followers the opportunity to interact on your wall. Engagement will make your social media valued knowing they’re not dealing with a robot. Letting them know that there is a dedicated brand person will give them the impression that you are serious about reaching your audience.
3. Authentic comments
Having a social media account allows your brand to hear relevant comments or anything your customers, followers, users, or supporters have to say about your brand or services. That way, you can quickly address those concerns.
4. Exceptional customer service
Social media channels help build a strong and meaningful relationship between your brand and your customers. The ability of social media to accommodate instant messages allows for immediate interaction, whether it’s a good feedback or a feedback. This way, you can respond to customers immediately, especially for urgent scenarios.
5. Customer loyalty
You can create promotions and discounts for your loyal customers and followers to keep them engaged and happy. Small, expensive keepsakes like key chains, gift cards, discounts or loyalty programs create a lasting impression on your brand.
Not only that, since they are loyal customers, they will likely be promoting your brand to their family and friends.
Social media networks are great for driving organic traffic to your business website when it is linked to your social media account. Plus, if you’ve just started or your business is in trouble, most social media platforms are free.
Taking advantage of the gratuity of a free social network account allows you to do business without the need for a high upfront cost. This means you can build your home business eliminating rental fees, utilities, and other operational costs.
Just work on your budget, focus on creating interesting posts, engage and respond to your customers quickly.