3 easy ways to create brand ubiquity and dominate your market
Duplicate your branding efforts without duplicating your time.
May 29, 2021
4 min read
Opinions expressed by Contractor the contributors are theirs.
The internet and social media have created incredible opportunities for business leaders to dominate their respective industries. But while most entrepreneurs look for “the one thing” that will lead to exponential growth, many don’t get what they’re looking for right in front of them.
While there are billions of internet and social media consumers today, there is an equal amount of digital noise. Every time a consumer goes online, they are targeted for their attention, resources and energy. If you want to separate yourself and your business from the noise, you will need to create a ubiquitous brand that shows itself powerfully. The good news is that there is a clear path to creating brand ubiquity.
Want to dominate your market and be seen as trustworthy for cold consumers? Here are three strategies you should consider incorporating into your growth efforts to build a legacy business.
Related: 3 Steps Towards Omnipresence
1. Develop a CEO mindset and let your energy do the branding
Too often entrepreneurs get caught up in the heart of the matter of starting a business. They wear the hat of every position in their company. If you want to scale, you will need to duplicate your impact without taking more time. Elite entrepreneurs grow their business by outsourcing, hiring and developing the mindset of a CEO. They understand that they have to go beyond doing everything. The role of a CEO is to focus your time and energy on the strategic vision that leads to long-term growth. Don’t get lost in the day-to-day business.
Your vibe speaks to consumers before even opening their mouths or posting any content. When you’ve developed and implemented a CEO mindset, cold consumers feel it and want to do business with you. They are drawn to this energy.
2. Make prospects drool over the customer content you post
We live in an age where too many entrepreneurs think they will get sales by demanding them through organic social media posts and ads. This is simply not the case. Consumers are skeptical these days and need more care before they feel comfortable investing their time and resources.
One of the best ways to nurture leads is through content and content marketing effectiveness. You can create customer-level content – the type of content that customers will pay for while making them hungry for what you have behind the paywall. There are more than enough entrepreneurs sharing rags to riches stories and an endless marketing funnel over their history. The way to stand out and dominate your industry is to deliver content that feels at the customer level.
When you create high-quality, free “how-to” content, it’s shared, shows prospects you know what you’re talking about, and it’s one of the best ways to take advantage of organic marketing. When you give your customers great content up front, they will want the next steps and they will pay for your products and services.
Related: 3 Ways Co-Marketing Can Help Your Small Business Grow
3. Be powerful wherever your ideal consumers are.
It might sound like common sense, but you need to show where your ideal prospects are. Too many internet marketers are simply “thought leaders” throwing things up the wall. They post content on the wrong social media networks, use written content when their ideal customers prefer video, and appear in consumers’ inboxes with sales messages before feeding them. Presenting yourself with force is done with clarity and plan. You know who your ideal customer is, what they are looking for and where they are looking for it. You then meet them where they are with your solution.
The pervasiveness of the brand means exactly that: you are present and you consistently present yourself with great value to consumers. You dominate your market when you do what others are unwilling to do, and showing where your ideal targets are frequent is a very effective strategy.
The growth and revenue increases you seek are within your reach when you add brand ubiquity strategies to your business. Introduce yourself, demonstrate your expertise through good content, and introduce yourself as a strong CEO of your business.
Nothing is stopping you from growing and dominating your market if you are ready to work.
Related: 10 Marketing Strategies To Fuel Your Business Growth